About the CRO Strategist position

We are looking for a skilled conversion rate optimisation strategist who will plan and build marketing experiments across a variety of landing pages, sign-up funnels, email campaigns and more.

You will make our ventures more user-friendly and intuitive to convert more visitors into customers, by designing & implementing A/B tests and experiments that enhance user experience.

A successful candidate should be an analytical and creative online marketer who is able to grasp user needs and solve problems. We also expect you to have strong experience building & executing split tests and working with various CRO tools.

CRO Strategist responsibilities are:

  • Analyse data to generate experiment hypotheses across our portfolio of ventures (inc. SaaS tools, comparison sites, affiliate landing pages & more).

  • Perform concept and usability testing and gather feedback

  • Build split test experiments using tools such as VWO & Optimizely

  • Build, prioritise & manage a pipeline of CRO changes/tests

  • Build wireframes and prototypes for A/B tests to be built/designed

  • Collaborate with UI designers & developers to implement attractive designs

  • Discuss design ideas and prototypes with developers

  • Stay informed about competitor products and industry trends

  • Monitor conversion rates of key pages / steps in our marketing funnel & brainstorm methods to increase them.

CRO Strategist requirements are:

  • 3+ years' experience of working in a mid-senior level digital marketing role

  • Significant experience with A/B testing software (you must be comfortable with the entire process of running A/B test experiments using a tool like VWO from brainstorming ideas to analysing the results).

  • Excellent knowledge of conversion rate optimisation & web usability

  • Good knowledge of HTML/CSS; JavaScript is a plus

  • Experience in project management and research will be a bonus

  • Strong analytical and problem-solving skills with business-oriented approach

  • Strong communication skills